Victoria Beckham Beauty is founded on the idea that beauty should complement and empower the dynamic life you lead.
When Victoria and Sarah envisioned what they wanted Victoria Beckham Beauty to be, they asked themselves- what would the most amazing luxury beauty brand look like in ten years? They concluded that the future of beauty would be super clean, perform at the highest luxury level, welcome everyone who loves beauty, help people fuel their lives inside and out, be sustainable, transparent, digital-first, cruelty-free, and created by women (naturally). This is the vision behind Victoria Beckham Beauty. We are a work in progress and a brand in motion.
Developed through Victoria Beckham’s unique perspective, these are the products she felt were missing from her makeup bag — cleanly formulated, high performance beauty solutions for the modern individual who lives life on-the-move and to the fullest.
Victoria Beckham launched her eponymous fashion label in 2008, growing it from a small capsule collection into a global brand with flagship boutiques in London and Hong Kong. In fall 2016, Victoria expanded her focus to beauty with a makeup collaboration with Estée Lauder. The collection was a success and a second followed the next year. It was during this time that Victoria met Sarah Creal, then an Estée Lauder executive. Working together, the two discovered a shared beauty philosophy and passion for clean products with luxurious ingredients. In 2019, they teamed up to create Victoria Beckham Beauty, a streamlined collection of clean, high performance products.
Sarah Creal is a long-time beauty executive with a track record of building some of the world’s top brands. Starting her career at the Clinique counter in Bergdorf Goodman, she quickly rose through the industry, developing and marketing such brands as Prada Beauty, Ralph Lauren Fragrances, Bobbi Brown Cosmetics, Tom Ford and most recently, the Victoria Beckham x Estée Lauder collaboration. Together with Victoria, she is finally creating her own female-founded beauty brand built on the twin principles she most cares about: clean beauty and luxury experience.