Home Beauty Beauty Cabinet Cleanup - The Case for Clean Mascara
The Case for Clean Beauty - Future Lash Mascara

Beauty Cabinet Cleanup

Why Clean Mascara Matters

"I get this question a lot: What’s the ONE product I should swap out if I’m considering clean beauty? Hands down, it’s mascara—the everyday makeup staple worn around your sensitive eyes!"

— Sarah Creal, VBB CEO
The Case for Clean Beauty - Future Lash Mascara

The Case for Clean Mascara

The eye is the most sensitive part of your face, and the thin skin surrounding the eye is extremely delicate. Using clean mascara means you minimize the harmful chemicals entering your body

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The Case for Clean Beauty - What's In

What's In

Water-soluble polymer derived from natural, renewable resources creates body in lashes, Sustainable esters derived from Jojoba oil provide emolliency, pigment wetting and flexible film formation, Natural polysaccharide obtained from fermentation of plant extracts is  used as an effective thickener and film former. Sustainable, algae extract rich in vitamins, trace elements and micronutrients  provides a moisturizing emollient film. Resin from the Mastic tree naturally adds volume and lift to the lashes by enabling the formation of strong, resilient hair. Moisturizing and nourishing botanical waxes from acacia and sunflower  protect skin and hair against moisture loss and environmental aggressors.

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The Case for Clean Beauty - Dirty Secrets

Dirty Secrets

Phthalates, parabens, and phenols—all considered endocrine or hormone disruptors—are also commonplace in traditional mascaras. When not removed properly, mascara can create infection or corneal abrasions when the deposits harden.

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The Case for Clean Beauty - What's Next

What's Next 

Clean formulas featuring innovative naturally-derived ingredients: water-soluble polymers, sustainable esters from Jojoba oil to provide emolliency, resin from the Mastic tree to add volume and lift.

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The Case for Clean Beauty - Best in Class Clean

Best-in-Class Clean

Future Lash, with cutting-edge, plant-derived polymers to create flexible volume and extension-like length, is free of toxic and potentially irritating materials. Bonus: it comes off with just warm water. No makeup remover, no cotton pads, no problem.

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Future Lash Clean Mascara

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