NEW!
EyeWear
Longwear Crease-Proof Eyeshadow Stick
$34.00
VB’s modern eye essential: A clean, pigment-rich, ultra-creamy buildable eyeshadow stick with waterproof wear that lasts up to 8 hours. Read Reviews - 7 fashion shades, 2 statement finishes. - Glides on with easy, tug-free application and blends seamlessly. - Buildable colour in a supremely creamy formula. - Sets for ultra longwear, crease-proof, fade-proof wear for up to 8 hours. No base, brush or touch-ups required. - Infused with clean ingredients for eye-calming comfort: soothing Seaweed Oil and collagen-boosting Vitas Vita.
Oyster is a shimmery pearl.
Luxury Performance, Clean Beauty Long-wearing, Water-resistant, Smudge-proof, Crease proof 1.6 g / 0.06 oz.
I Want. EyeWear.
“Inspired by my fashion house—meet Eyewear. Our new longwear, crease-proof shadow stick is a seven-shade collection, my ultimate wardrobe essentials. It’s incredibly versatile—the supremely creamy, buildable colours make for a flawless sultry, smoky eye or a sheer wash of colour. The hardest choice is which shade to try first.” xVB
An extension of VB’s fashion palette, EyeWear is a modern capsule collection of sophisticated mattes and shimmering veils that build seamlessly, creating sophisticated drama for day, extra decadence for night. No stylist or makeup artist needed.
A Next Generation Eyeshadow
Consider EyeWear the modern gold standard for shadow sticks: Clean formula. Buildable, ultra-creamy application and rich colour. Crease-free, fade-proof wear for up to 8 hours. No base, brush or touch-ups required. What’s In: Vitas Vita which increases collagen synthesis for healthier skin—improving skin elasticity, tonicity and firmness. Seaweed (Fucus) Oil, a soothing emollient with high antioxidant activity. Helps dissipate subcutaneous fat deposits on the lower portion of eyelid for smoother looking lids. What’s Out: Traditional silicone materials such as cyclotetrasiloxane (D4), cyclopentasiloxane (D5), cyclohexasiloxane (D6) that are widely used for long-lasting performance benefits.
How To Wear EyeWear
The options are here to play all day: Choose any shade and apply it lashline to crease then blend out for a monochrome wash of colour. Swipe on and blend out Bottle Green and Caramel for a sultry, smoky look. Apply Sunflower along the lash line and the crease. Leave it alone for a graphic look, blend with your fingers for a bright, sunny glow. Try a wash of Oyster or Caramel all over the lids. Or dot either shade at the inner corners for a subtle eye-brightening effect. Pair your eyeshadow with your wardrobe. Mirror the shade of your top for a monotone effect. Or pick up on an accent—Macaron or Sunflower—from your favourite accessory.
How VB Wears EyeWear
“If I want to enhance my eyes in a natural way, I’ll take the Pecan shade of EyeWear and apply a little over the crease of my eyelid to add contour, then use my fingers to smudge it along my top and bottom lash lines. I also like to use a brush to smoke it out for a softer, sexier look—like a Peter Lindbergh photograph. One important tip is to do one eye at a time: as you have around 20 to 30 seconds to play with the formula before it sets and doesn’t budge for hours.” xVB
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EyeWear